Vervain is a flower studio that specialises in creating unique wedding and event floristry tailored to your style and your individual day. 

Vervain was founded by India Hurst, a floral designer and grower. India's background is in art and design as well as in horticulture, having grown up on a plant nursery surrounded by plants and flowers it was inevitable that she would be inspired by her generations of family growers and fall in love with flowers. 

Vervain is based in Worcestershire, in the UK, but travels all over the country and beyond to create flowers for our clients. Nowhere is too far to travel and we are open to enquires for destination weddings and events abroad. 

If you are planning your wedding or have a special event coming up please don't hesitate to get in touch via the contact page, we would be more than happy to discuss your event.



Vervain caters for brides and grooms that understand and appreciate how flowers can enhance their day and want the flowers to create an aesthetical impact, expressing their personalities and the atmosphere of their wedding.

Every bride and groom differ and are looking for something individual to them, so we make sure we are able to deliver on this by ensuring we understand every element of their day. From the style of your dress to the shades of pink on your wedding stationery, every detail you share with us helps us to design floral pieces that will compliment your wedding. 



Vervain grows a proportion of the flowers used in our work on a nursery set within the Worcestershire countryside, squeezing flower beds between polytunnels and glasshouses and utilising unused tunnels for climbers and roses.

Vervain's aim is to grow the flowers that can't be sourced from anywhere else, from unusual dahlias, delicate garden roses to bicolour ranunculus. At Vervain we like the ones with bending stems and curling petals that make it even more beautiful and unique. 

We take as much time seed sourcing, sowing, planting and nurturing our homegrown flowers as we do arranging them. Our arrangements only look good if our flowers are of the highest quality.

At Vervain we are also extremely conscious of the environment. For instance we only use natural peat free growing mediums and compost all waste flowers. If our clients choose to have Vervain break down the floral elements after your event we take all the green waste back to the farm to recycle on our giant compost heap.



In addition to floral design we also offer styling to our clients, whether it is help with the full concept and look of your wedding or just the finer details, we can assist in helping you achieve the look and feel for your wedding. We offer consultation on colour schemes, space layouts, table settings and everything in between. We also have an extensive collection of hireable props available to all our clients. If we don't have the particular prop our clients want we are happy to source them for their use.

Vervain doesn't just create wedding flowers, we have always created unusual and unique arrangements for events of all types. From a private events at your home, or a PR event we can provide you with flowers to suit any occasion. We create everything from large scale installation pieces to delicate dinner party pieces.






Join our mailing list for updates on courses, workshops and events. 

Subscribe to our mailing list

* indicates required
Vervain India Hurst homegrown flowers